What is the marketing need for this product?

Privacy and protecting personal information is the major consumer motivator — the core psychographic. It is what drives the sales of the high demand products designed to protect data, data, data…privacy, privacy, privacy. Our product is perfectly suited to capture the need and its demand curve reaches across all demographic categories, cohorts and sub-sets. Our product can be linked to or independently created as an automotive aftermarket service such as providing vehicle owners supplemental insurance for automotive cyber security. When the user of our product attaches the connector lockout within their vehicle(s) they are actively exerting their Fourth Amendment expectation of privacy. There is also a large market to prevent vehicles from being stolen. Our product helps to prevent vehicle theft, odometer fraud and vehicle identification number (VIN) tampering.

Posted in: AUTOCYB®